Hard vs Easy First
Take the time and invest the money to build your brand right and you will attract the right clients and customers through organic search & social media traffic and referrals. Cut corners and get by doing the bare minimum and you're stuck chasing anyone for their business.
How would you like to invest your time - pouring though lists hard selling cold leads or following up with inquiries from hot ones?
Success through Service
"If you help enough people get what they want, you can have everything you want." - Zig Ziglar
Greatness comes through service of others. The more people we successfully serve, the more successful we become. In essence, success is measured in how many people we successfully serve and how much impact (whether a fading thought or a lifelong, cherished memory) you make on each life.Experts Are the Only Shortcut You Take
Everything is Sales
Sales is in every aspect of business and every action you take. The best sales pitch you can have to be an honest and genuine business committed to your client's success and supporting the community which supports you. It's so much easier, in the long run, to do things right. Heaven on earth is when your subconscious commends you on your deeds for others.